The Power of Story-Telling: Building Relationships and Results via Social Media
San Antonio Fiesta Commission Fiesta Commission 2611 Broadway, San Antonio, TX, United StatesDuring Fiesta 2018, the San Antonio Fiesta Commission and it's partners, including Toyota, Dos Equis, and USSA, conducted an experiment -- using a social media influencer campaign to drive increased engagement and participation throughout the wide array of area events and festivities. Find out how social media is using the age-old technique of story-telling to […]